Data fetched from a report indicates that Facebook is home to over 2.8 billion monthly active users, of which around 2.11 billion can be reached via Facebook advertising. That’s nearly 26.7% of the global population we’re talking about.

People spend over 2 hours 27 minutes, on average, each day using social media. And you’ll be shocked to know that nearly 21 minutes 52 seconds are spent using Facebook. 

Whether you run a pest control business or leather bags store, chances are that your prospects and already existing customers are already hanging out on Facebook. And if you want to put your business in front of them, Facebook advertising is the way to go.

According to a report, the average Facebook ads conversion rate is 9.21%. Upon strategic planning and implementation, your Facebook ad campaigns are highly likely to succeed and deliver outstanding results – but only if you do it right.

To help you understand the unbelievable potential of Facebook advertising, we’ve put together the three BIG reasons why businesses should invest in Facebook advertising in 2022.

Without further ado, let’s dive straight into them.

3 BIG Reasons Businesses Should Invest in Facebook Advertising

Following are the three reasons you should invest in Facebook ads:

• Ability to Laser-Target Your Exact Audience
• Does Not Require Thousands of Dollars To Invest
• Ability to Set Up Different Types of Ads Depending on Your Business Needs

Let’s touch down on each of these reasons one at a time.

1. Ability to Laser-Target Your Exact Audience

Imagine you run a pest control business in Georgia and would love nothing more than to attract people based in Georgia looking for pest control services. And while you may tap into Facebook advertising, what if the platform didn’t allow you to choose who your target audience is?

In that case – you’d end up wasting your dollars on just about anybody. If you are running Facebook ads, we understand that you’d want to target the people who are likely to purchase from you.

And that’s exactly what Facebooks Ad platform offers. Facebook has an impressive level of detail and targeting capabilities that allow advertisers and business owners to narrow down their target audience based on:

• Age
• Location
• Gender
• Interests
• Spoken Languages
• Job Title
• Income
• Education Level or History
• Major Life Events
• Behaviors & Recent Purchases
• Political Affiliation
• And more!

Based on the above categories, you can define your own audience and set up campaigns for them. 

2. Does Not Require Thousands of Dollars to Invest

As a small business owner, we understand that you may not have a gigantic-sized budget to invest in Facebook advertising. It’s normal. 

Maybe – you can allocate a few hundred dollars in the initial stages each month. 

First, to use Facebook advertising, you won’t have to spend any money. It’s a free advertising platform offered by Facebook. What you need to worry about is the cost associated with running ads.

The good news is – you don’t really have to spend thousands of dollars on your ad campaigns. If your daily ad budget is $20, then you can easily set it up on Facebook. The costs of Facebook ads depend on numerous factors, including ad types, industry, budget, and more. But in general, when compared with other advertising platforms, the costs associated with running ads on Facebook are low.

According to a report, the average Facebook advertising CPC stands at $1.86. Not only does Facebook advertising cost less than traditional marketing and advertising, but it’s also way more budget-friendly than Google ads or other forms of advertising.

3. Depending on Your Business Needs

Another one of the BIG advantages of Facebook advertising is that you can set up different types of ads – depending on your requirements. You can run reach campaigns to send your ads to as many people as possible, or run conversion campaigns to customers that are likely to convert. From video ads to carousel ads, the Facebook ads platform allows advertisers to tap into different ad types to level up their campaigns and achieve the best possible results.

Following are the different types of Facebook ads you can run:

• Photo – Static single image with a caption
• Video – Videos that can vary in length and can appear in user feeds, in-stream, in stories.
• Stories – Customizable ads that can take up your audience’s whole screen.
• Messenger – Ads appearing between conversations in the Facebook Messenger application.
• Slideshow – Short video clips made with sound, motion, and text.
• Carousel – Ads comprising ten static images which your audience can easily swipe through.
• Collection – Ability to show multiple products in just a single ad. 
• Playables – Interactive demo games that can be previewed by the users to get them to download the game or app.

Depending on your needs, you can set up any of these ad campaigns.

Conclusion

Facebook advertising is powerful. Meta’s advertising revenue in 2021 via Facebook advertising stood at a staggering $114.93 billion. Businesses are literally spending billions of dollars on Facebook ads and achieving mind-blowing results.

And if you haven’t yet begun tapping into the power of Facebook advertising, you’re missing out on a lot.

So, what are you waiting for?

Start today!